Dive into my work and discover how my unique blend of skills, experience, and creativity can contribute to your team. I may or may not be the perfect candidate, but If you hire me, I’ll bring more ROI than a coffee machine on Monday mornings!

Welcome! Empowering the World through the Lens of Data Analytics

“Without Data, you’re just another person with opinion.” – W. Edwards Deming

As someone who truly believes that the Customer is King, I have a deep passion for all aspects of Data Analytics, but Customer Analytics really steals the show for me! This interest was sparked even more during a recent trip to Disneyland, where I was enchanted by their customer-centric approach. From cheerful cast members who greeted guests with a smile to the way they referred to everyone as “my friend,” it was clear that creating a positive experience is a top priority for them.

Inspired by this, I embarked on a project that dives into customer feedback from various Disneyland branches. The aim? To conduct sentiment analysis on a dataset of reviews, with a special focus on the not-so-happy comments. Using Natural Language Processing (NLP) techniques, I processed the data and extracted meaningful insights, particularly from negative reviews

Key tasks of this project included data preprocessing, feature engineering, and word frequency analysis. I even employed Named Entity Recognition (NER) to pinpoint important entities mentioned in the reviews. The goal was to provide Disneyland management with actionable insights that could help enhance the customer experience by tackling recurring issues.

By zeroing in on frequent negative words and key entities, my analysis revealed crucial areas where Disneyland could elevate its services, ensuring that every visit is magical for every guest. After all, who wouldn’t want to sprinkle a little more joy into the happiest place on Earth?

While I’m deeply passionate about delving into data and drawing insights from it, there’s a particular aspect of Data Analytics that truly ignites my creativity: Data Visualization. It’s where the artist in me comes alive, merging analytical precision with vibrant, colorful designs to craft insightful dashboards. I find immense joy in transforming complex datasets into visually engaging representations that not only convey information but also inspire curiosity and understanding. Through captivating visualizations, I strive to breathe life into data, making it accessible and meaningful to everyone.

If your company uses Power BI or any other Data Visualizations, you’re missing out by not having me on your team. I have a passion for creating insightful dashboards that provide deep analysis into product sales, revenue operations, and more. My expertise lies in leveraging tools like Excel, Power Query, and Power BI to build dashboards that cater to both technical and non-technical stakeholders, ensuring that insights are accessible and impactful for everyone.

The dashboards I create focus on descriptive analysis, offering valuable insights to product and marketing teams. By applying advanced data visualization techniques, I transform complex sales data into clear, actionable insights. This enables companies to make well-informed decisions that drive growth and optimize profitability.

I am continuously refining my skills, always seeking opportunities to enhance my dashboards with new features and functionalities. My goal is to deliver value through data-driven storytelling, making each dashboard better than the last.

Well, I am dedicated Analyst with a passion for uncovering insights through data. I hold a Master’s Degree in Analytics with a focus on Applied Machine Learning from Northeastern University, as well as a Master’s Degree in Computer Science. During my studies, I developed a deep interest in analytics, which I further explored through my professional experience at Google.

As a Marketing Analyst Intern at a start-up named World Salon, I embrace every learning opportunity, whether it’s a virtual internship or a certification program. I believe in picking up new skills and insights with each step I take. My role involves deep dives into research on Business Intelligence, uncovering trends and insights that help shape strategy. I’m particularly fascinated by Customer, Market, Product, and Marketing Analytics. I love exploring how brands craft clever marketing strategies and how companies leverage analytics to elevate their customer experience. To me, analytics is like a universal remedy—offering solutions that can drive success across any sector.

While I enjoy both collaborative teamwork and working on my own. I find that working in a team allows for diverse perspectives and synergy, while working independently allows me to focus deeply and take ownership of my projects. My working style is adaptable and results-oriented. I strive to maintain clear communication, prioritize tasks effectively, and leverage my strengths in problem-solving to deliver high-quality outcomes efficiently.

I am actively seeking Analyst roles across various industries, eager to apply my skills and continue learning in new environments. My approach to analytics is driven by curiosity and a desire to understand complex problems through data.